The internet can make or break your business literally overnight. Therefore many local businesses need to ensure they have an effective local internet advertising campaign. For example, all it takes is one savvy internet user to post a complaint online about a bad encounter with the local dry cleaner. Next thing you know it goes viral and the dry cleaning complaint made it to the national evening news. How many times you hear this same story. Take note on these internet advertising tips to ensure your business is position to squash these rumors. First tip is to ensure you have a website up. This is critical to have a domain name. Search engines now are posting local business listings they pull from telephone yellow pages.