October 30, 2016
About the author : I am a Project Manager, Social Media Marketing Guru, Web developing expert, and overall nice guy. My goal is to share my knowledge, wisdom by expanding my territory in the digital age.
The book The Power of Influence by Robert Cialdini is beneficial book for marketers, sales, Public Relations Firms, Copywriters, and many more.
What is it that transform us to do things without any hesitations?
Do you want to know why political candidates like Hillary Clinton or Donald Trump can get a massive following of people to believe in whatever they say? There followers appear to be blinded by any negativity or even in complete denial of falsehoods for their beloved presidential candidate.
Why is it so? Could it be Influence and Persuasion?
Ever wondered why people prefer to drive a particular car or wear clothes from brand spokespeople you look up to? Could it be influence and Persuasion? Many people are using these sneaky tactics to you and you don’t even realize it.
One of the biggest challenges you go through in life is figuring out to get people to do what you want them to do. Granted it’s much easier if you are in a managerial or supervisory role. Listen to me or suffer the consequences. But not everything in life is that simple.
This is why Robert Cialdini’s book “Influence: The Psychology Of Persuasion” is very important. Getting people to do what you want them to do is much more scientific and psychological play.
This is one of the greatest books that can teach you about Marketing, Sales, Public Relations, communications, and many more. Robert does a masterful job in explaining it all to you.
Cialdini states there are 6 principles or he also calls “weapons” are simple enough:
reciprocity, scarcity, liking, authority, social proof, and commitment/consistency.
Many people do this without even realizing it. I personally believed that trying to persuade someone was more of an art form. But he does a much better job in putting it all together in a way that everyone can easily implement
Let me explain each of the six principles:
In conclusion I will have to say that this book is very powerful in the way it was presented. All you need is Social Proof that this book is a winner. You don’t have to believe me but maybe you can believe people like
Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist- Charlie Munger (Warren Buffett’s investment partner)
“I think it is extremely important to understand human behavior or behavior modification before you focus on technology. … You can spend a lot of time jumping from one tool to another without developing any core skill. So I would really encourage people to study books like Influence by Robert Cialdini … so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations. That is number one.” — Tim Ferriss
Scott Adams (Creator of Dilbert Comics) listed this book as part of his reading list
Hopefully that is the social proof you need. Besides that it is something I highly recommend reading. Do yourself a favor and visit amazon and get this book “Influence: The Psychology Of Persuasion” today