Expanding my Territory in The  Digital Age
Thomas Wooldridge

About the author : I am a Project Manager, Social Media Marketing Guru, Web developing expert, and overall nice guy. My goal is to share my knowledge, wisdom by expanding my territory in the digital age.

Personal Branding is more important than ever

Wisdom No Comment

personal-branding

Personal Branding is more important today than ever before.  Unlike many years ago, jobs are not permanent. The days where you work one job for 30 years and retire with a pension is long gone.

 

First lets define what a brand is

Personal Branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personalbrandingconcept suggests instead that success comes from self-packaging.

Statically speaking most people will have more than 5 jobs before they retire.  It just the way it is, thank you Internet.

Personal Branding is more important today than ever before Click To Tweet

This is why you really need to understand what your Brand is.  It’s not what you think but rather what other’s THINK of YOU?  What are your co-works saying behind your back.  Do they like it when your not in the office?

Positive or Negative, it’s obvious that you need to make corrections if it’s negative.  Because when it’s time for layoffs, you best believe they are taking that under consideration.

Listen to my full video and let me know what you think about Personal Branding

 

Check out the Transcripts

0:00
hey guys this Thomas Wooldridge it was another be logged in today I want to
0:04
discuss about branding in I think many people don’t understand where branding
0:10
really really means other than the fact obvious when you see brands like Nike
0:14
field for a year although the name brand clothing items McDonalds and all that we
0:24
understand that that’s what branding is we understand that when we’re going to
0:28
McDonalds on expect the same taken Big Macs and I go to a hundred other you
0:34
know the fries are going to take the same thing that I think they say because
0:38
that is they ran standard is the standard dad mcdonald’s had lived behind
0:43
that you could sustain user experiences when you go to each of a different
0:47
stores now as far as draining personal branding the branding yourself is where
0:54
it gets really confusing because no one really understand what goes on behind
0:58
the branding they just they know that the simple stuff like social media logo
1:05
but ever since really need an Abu been in social media booth a lot of different
1:16
metrics Metrix Metrix that people can engage in the past before the internet
1:21
you have focus groups you do surveys and things to get our understanding what
1:26
what what brand is now keep in mind the range now what you think it is who you
1:35
are is the brain is what others think of you
1:38
others perceive you that’s the thing that got a really personally when you
1:45
brand by you could be the average Joe Thatcher job what other people perceive
1:51
you as Gatwick where of it that’s why you go to these or any reviews which are
1:59
boss could you want to get a quick gauge like what are really stand because
2:03
in my point of view I think I’m working now with others named I say you know
2:07
what you’re not working as hard because social working twice as hard as you do
2:12
you thought you were doing a good job that’s why you gotta do these reviews
2:17
you as an employee don’t just wait for you and your review every other week you
2:22
have a check of doing ask your customers or ask your vendors that you work with
2:27
other people that you work what do you tell me how you feel should i think is
2:34
better if I tried this way or tried that you also don’t be scared because many of
2:38
us are scared of criticism right but like like 20 cliche criticisms are a
2:46
gift because without criticism also known as feedback you will have no room
2:52
to grow
2:53
you don’t know how to change that and that’s how you create a brain who you
2:59
are and that represent always try to get feedback criticisms whatever you call it
3:06
is it’s feedback is the thing that you need to know how to change yourself so
3:10
you can change it
3:11
say hey that’s not that’s not the brand and I want to represent so
3:17
member is not what you think you are is what how others perceive you that’s what
3:22
branding is I appreciate everything you looking out for my next if you like what
3:28
I say hit the like button getting questions please ask away I’m always
3:33
here for you
3:34
alright this is Thomas Wooldridge he warned I get off
READ  The Power of Influence by Robert Cialdini

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